Amazon is a highly competitive platform with millions of sellers. Standing out on such a platform can be challenging, especially if you don’t have a strong brand presence already. Many businesses invest a lot of time and money to develop strong brand identities on Amazon to improve sales. Earning customer trust and showcasing your products effectively can help you rise above the competition. Amazon product photography is one of the best ways to do this. Good-quality product images can influence a customer’s shopping decision and help you make a sale. Here’s a look at how you can use product photography to build an impressive brand:
1. Professional-Quality Images
Professional Amazon product photography is impressive because experts know what they’re doing. They have the right studio lighting set-up, professional-grade cameras, world-class lenses, and considerable skill. They don’t just point and shoot to take pictures but also tell a story through images.
Experts also don’t deliver raw images to clients. Every picture goes through a comprehensive post-production process, which ensures they look impressive and impactful. Photographers will use software like Photoshop to correct light balance, contrast, sharpness, and other such factors until the image looks polished. DIY images aren’t as polished and there’s a noticeable difference between the two options.
2. Unique Brand Message
Brands only stand out if they have a unique message. Amazon product photography is about more than just showcasing the product. It is also about ensuring every image speaks to customers on a deeper level. Unfortunately, conveying a unique message through product photography isn’t easy.
Professional photographers often carry out intensive research before a photography session. They ask clients questions about their brand, target audience, competitors, customers, and other influential factors before coming up with a plan. They sketch out different compositions before finalizing on a set-up that sends the right message to customers. This careful planning ensures your product images have a strong brand presence.
3. Providing Ample Information
Good Amazon product photographydoesn’t just make the product look pretty but also conveys a lot of information. An experienced expert will take shots from different angles, capturing as many fine details as possible. They’ll also make sure the color is as accurate as it can be. They will adjust their camera settings to ensure the colors show up as accurately as possible.
Good product photography also tells customers about the product dimensions and size in comparison to surrounding factors so people can make an informed decision. For example, you may want to get a lifestyle photograph of a person using a handbag so a customer can get an accurate idea of the bag size.
4. Different Types of Images
Amazon allows sellers to add eight images to their listing so you have room to experiment with different kinds of approaches. There’s no need to add pictures from different angles. You can make your listing more interesting by adding other elements. Professional photographers often use elements related to the brand in their product shoots to enforce the brand presence.
For example, if your brand has a playful, sporty image, a photographer can add a few sporty lifestyle shots or creative-in-studio shots to make the listing a little more interesting. There are three distinct styles of Amazon product photographyand they are product on white, creative in-studio, and lifestyle. You can choose from among these styles for your listing or add them all based on the budget.
5. Good For All Types of Screens
Modern consumers shop on all kinds of platforms, including mobile and tablets. Images that look great on large desktop or laptop screens don’t always look sharp on mobile screens, which is why you need professional Amazon product photography. Experts produce pictures that look great on all kinds of screens. Whether customers are browsing on their laptop or using the Amazon app, the image quality is consistent.
Customers will be more likely to trust your brand if you deliver a consistent experience on all platforms, including your business website. People respond better to visual stimuli and impressive images can shape their understanding of your brand.
6. Standing Out on the Listing
When people shop on Amazon, they don’t directly go to the product page. They will first type what they need on the search bar and then browse through the results. The results consist of the product name, some information, and a single image. That single image should be eye-catching enough to draw customers in and encourage them to buy the product.
Amazon mandates that the primary product image should always be product on a white background. A good photographer will know how to make the most of it and showcase the product in a positive light. They will make sure your Amazon product photographyimages stand out in the listing and grab customer attention.
7. Looking Good in Zoom
Many customers will zoom in on images to identify small details. Poor-quality images may look sharp and polished at first, but become blurry and inconsistent when someone zooms in. This is usually because of the camera and lens quality, which is why you should invest in professional Amazon product photography.
Experts use high-quality cameras and appropriate lenses to ensure the image retains a lot of integrity even when a person zooms in. Many lenses capture intricate details easily, which can help customers make informed decisions regarding the product. If your product photograph doesn’t look good in the zoom, make sure the option isn’t available to customers on Amazon. That can help you avoid a negative reaction and still make a sale.
You can set your own style statement through professional-grade photography and take your brand to the next level.
Amazon product photography is a worthwhile investment because it keeps delivering returns for several years. You can set up a good listing and get substantial sales volume for over a decade. The photography technology has evolved to a level where it is nearly future-proof. You won’t need to upgrade your images unless there’s a branding change or you want to make your listing more dynamic.