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Build your own brand
The most important thing to keep in mind when you want to become an Instagram Influencer is to Build your brand. More than ever, people want to align themselves with brands they like. And Instagram Influencers have the power to build a loyal following quickly. However, with great power comes great responsibility. People will only follow you if they like what you have to say and trust you. Make sure you are consistent and have a recognizable style. Your audience should be able to recognize your style and your message even in the comments. You can’t just start posting and hope people will follow you. First, you need to build your own brand. If you want to become an Instagram influencer, your first step should be to come up with a good hashtag that represents your content. When you post a photo, make sure to use this hashtag at least once so others can find it.
Invest in high-quality photos and video
If you want to become an Instagram Influencer, the first step is to start with great, high-quality content. Instagram is visual platform. People don’t want to read about your product or service. They want to see it! And be inspired by it! To create content that inspires, you need to invest in quality photography and video. You can’t just take a quick snap on your smartphone and hope to become an Instagram Influencer. You need a good camera, access to light and even backdrops. And make sure you are shooting in the highest possible resolution. Otherwise, your photos will lose quality when you upload them to Instagram.
Choose your niche carefully
When you start your Instagram Influencer Marketing journey, you need to choose a niche. Remember, you are trying to reach a specific audience. You can’t appeal to everyone with your style of content. Your niche should be something that you know well and that you have a genuine passion for. You will have to spend a lot of time researching new information and trends in your niche. And you will have to keep up with the latest developments. Making a living as an Instagram Influencer is no small feat. You need to be fully invested in your work. Otherwise, you won’t be successful.
Instagram Influencer Marketing Strategies
Consumers are savvy these days. They don’t just take your word for it when you say that you love a product or that it’s worth buying. They want to see proof. They want to see how you use it and if it’s worth their money. You can use your Instagram account to market your favourite brands and products. If you love a certain pencil, for example, post a picture of a sketch you made with it. Or show how you design your next artwork with it. This way, you show that you are genuine. You are not just promoting a product to make a quick buck. You actually use these products. And they are worth buying!
Don’t forget the fundamentals of great content
Even though you need to create visually appealing content, don’t forget the fundamentals of great content. Your Instagram feed should flow naturally and make sense. You can’t just post 10 photos of your new sketchbook with a different hashtag in each one. People will get bored and unfollow you. They will also unfollow you if your content is boring. The easiest way to make sure that you don’t become an Instagram Influencer with boring content is to create a content calendar. Map out your Instagram feed and make sure that each post leads organically into the next one.
Bottom line
There are many ways to become an Instagram Influencer and make money from it. You can promote products, use affiliate links in your posts, or come up with your own unique items and sell them on the platform. And you can also make money from sponsored posts. Whether you want to become an Instagram Influencer or use it to boost your own brand, these tips should help you get started. Remember, you need to build your brand, invest in great content and don’t forget the fundamentals of great content.
References:
1: Measuring social media influencer index- insights from facebook, Twitter and Instagram
Published Time: Received 4 January 2019, Revised 26 February 2019, Accepted 17 March 2019, Available online 26 March 2019, Version of Record 26 March 2019.
https://doi.org/10.1016/j.jretconser.2019.03.012
2: Biological Eagle-Eye-Based Visual Platform for Target Detection
Published Time: 11 June 2018
3: Will this #hashtag be popular tomorrow?
Published Time: 12 August 2012
